Overseas Market Entry
Introduction
Those We Hope to Serve
• Enterprises seeking to enter overseas markets.
• Enterprises aiming to enhance their global image by establishing new corporations in foreign countries.
• Enterprises expanding into underdeveloped markets and requiring management consulting to succeed in the global market.
• Enterprises remitting domestic capital to overseas markets.
• Enterprises recruiting foreign employees for their workforce.
Our Services
• Consultation on international contracts and agreements.
• Management consulting for newly established businesses and projects (including project feasibility and market research).
• Mergers and acquisitions of enterprises.
• Accounting consulting.
• Overseas market entry and investment consulting.
Our Consulting Process
Make Group's consultation process is as follows:
• Step 1: Consulting to identify development needs and define direction for the company.
• Step 2: Country selection and consulting.
• Step 3: Business planning and market research.
• Step 4: Business feasibility assessment.
• Step 5: Market entry support + ongoing management and consulting.
Private Equity
Introduction
Make Group views private equity (PE) not merely as a financial investment tool, but as a strategic approach to redefine a company’s core value and drive sustainable growth.
We acquire stakes in unlisted companies or those needing restructuring, and enhance corporate value through management efficiency, organizational realignment, and securing growth drivers.
Our goal is to create real value for both businesses and the market by systematically managing the full investment cycle—from acquisition to value enhancement, and ultimately to exit through IPO, M&A, or secondary sale.
Market Outlook
Despite the current uncertain macroeconomic climate, Make Group views the private equity market as an asset class with strong long-term growth potential and stability.
In particular, we are proactively entering sectors with rising structural demand, such as ESG, digital transformation, healthcare, and infrastructure.
Leveraging our fundraising capabilities and partnerships with global institutional investors, Make Group effectively captures capital inflows while continuously strengthening our investment agility to adapt swiftly to market shifts.
Strategic Direction
Make Group anchors its private equity investments in strategic buyouts, focusing on value creation through active management of companies with strong growth potential.
In parallel, we maintain a diversified strategy portfolio that includes growth capital for expanding businesses and distressed investments aimed at corporate turnaround. Our long-term approach also embraces sector-focused investments leveraging industry expertise, as well as impact investments aligned with ESG and social value.
Through this strategic framework, Make Group aims to deliver sustainable and differentiated performance in the private equity market.
Venture Capital
Introduction
Make Group also facilitates the entry of Korean and Chinese venture and high-potential companies into the U.S., Western, and Chinese markets by connecting their technology solutions with venture capital investors in the United States.
For companies with advanced technologies and strong potential but limited capital or management capabilities, Make Group provides early-stage support in both financing and business operations through its expertise and insights in venture capital, guiding them toward successful investment outcomes.
We are committed to attracting U.S. investors and nurturing Korean ventures, offering advisory services and strategic support to help them secure funding and grow.
Our scope of work spans from the startup stage of high-tech companies to strategic mergers, market entry, Western market analysis, intellectual property protection, and business consulting.
Make Group supports bold ventures with outstanding technologies from market entry to success—including listing on NASDAQ in the United States.
Venture Capital Outlook
Actively supporting global business expansion, Make Group assists companies not only through venture capital but also by providing structured marketing strategies and market entry solutions, including overseas advertising, international marketing, and fundraising execution.
Typically, venture capital firms hold their investments for around five years. After this period, they may exit by selling their stake to existing shareholders, other companies, or competitors. If the company goes public, they may sell shares on the open market. Through such exits, venture capital investors generally seek an annual return of at least 25%.
Key Considerations in Venture Capital
Venture capital allows founders to focus solely on research and development, enhancing product quality and increasing business and product viability. As such, it is emerging as a high-value financial model with significant potential.
Given the inherent risks of venture capital, it is essential to evaluate investment performance with a clear understanding of these risks. A well-structured business plan, based on thorough risk analysis, and a differentiated market entry strategy are critical—particularly in assessing how well new technologies and innovations align with global markets.
Funding Service
Make Group offers funding programs to support seamless corporate financing. In general, funding refers to the process of raising capital through direct investment.
We provide consulting services for policy and financial loans, including tailored guidance on securing government-backed funds, selecting the most suitable financing options for individual investors, matching companies with appropriate financial institutions, and assisting with loan application documentation and procedures.
Make Group also delivers funding services through strategic partnerships with UK- and Japan-based financial groups.
Make Group Services
We analyze competitors and conduct market research to respond swiftly to customer feedback.
Make Group provides precise consulting on whether a venture’s new technology aligns with overseas markets, evaluating its business potential as well as the marketability and profitability of entry into global markets.
We assess technology-related risks, including patent acquisition, future scalability, and diversification potential of the product.
We identify financial risks by examining available capital, intended use of funds, and potential exit strategies.
By analyzing the strengths and weaknesses of ventures and fostering alignment between individual investors and entrepreneurs, we support companies in expanding into international markets.
Overseas Corporate Advertising
Introduction
Make Group provides international corporate advertising services to support businesses expanding into global markets.
Amid accelerating digitalization and globalization, cross-border exchanges are becoming increasingly active, and the world is rapidly integrating into a single market. To enter overseas markets effectively, establishing brand recognition and enhancing brand image are essential prerequisites for business success.
As a result, the importance of overseas corporate advertising continues to grow. Today, even domestic media regularly feature not only local advertisements but also international campaigns by multinational companies. Likewise, advertising by domestic companies targeting overseas markets is steadily on the rise.
Outlook on Overseas Corporate Advertising
As globalization intensifies, competition among companies in the global market is becoming increasingly fierce. To survive, businesses must possess not only product quality but also strong intangible assets such as brand image and overall corporate appeal.
In response, Korean companies are actively engaging in overseas advertising to more effectively promote their products and technologies while enhancing their corporate image on the global stage.
Make Group supports these efforts by helping these companies secure overseas advertising opportunities and providing professional services in market research, international advertising, and global public relations to ensure smooth market entry.
Make Group Services
Advanced global corporate advertising services at international standards
Strategic consulting through multinational advertising campaigns
Enhanced advertising impact through overseas market research
Consulting to strengthen the global competitiveness of Korean companies
Agabang Bldg., 6th, 207, Teheran-ro, Gangnam-gu, Seoul 135-718, Korea
Tel: +82 2 519 6800, Fax: +82 2 519 6880
E-mail : info@makegroup.com
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